Our tasks
- Tackle the seasonal drop in vitamin D supplementation during summer, driven by the belief that sunlight alone is sufficient. Establish a consistent year-round intake habit and strengthen preference for the Olidetrim brand.
- In daily life, people actively limit sun exposure through clothing, SPF, shade, or staying behind glass. What they don’t realize is that these protective habits also reduce the body’s natural production of vitamin D. As a result, what feels like responsible health behavior may actually contribute to a hidden vitamin D deficiency.
Realization
- We reimagined familiar sun protection elements - SPF, clothing, and shade - as a metaphorical «armor» that not only protects but also blocks the synthesis of vitamin D. This approach made an invisible process - the development of vitamin D deficiency - visually tangible and clear. The concept was executed as a series of variations tailored to different audiences (children, teenagers, adults) and product SKUs (1000 / 2000 / 4000 / Kids), where each blocking factor is represented as «armor» This ensured a unified creative framework with adaptations across different consumption contexts. To ensure fast and cost-efficient execution, we leveraged AI tools, enabling us to scale scenes without complex production while maintaining the quality and clarity of the key visual.
51.0%
вrand ad recall, according to the Brand Lift study conducted in June 2026, reached the seasonal peak level.
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