Our tasks
- To make visible a problem people tend to ignore: bloating as an «invisible barrier» that affects physical condition, behavior, and everyday activities.
Realization
- We identified a simple and highly effective visual symbol - a balloon - that is easy to read, memorable, and clearly conveys the feeling of physical discomfort. Through the interaction between the character and the balloon, we demonstrated how an «invisible» problem becomes a real obstacle in everyday life. To ensure fast and cost-efficient execution, we leveraged AI tools, enabling us to scale scenes without complex production while maintaining the quality and clarity of the key visual.
+11.3%
headroom lift based on Brand Lift study (Ad Recall) during Q1 2026 media campaign - indicating brand ad recall uplift vs. Google benchmark
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