Our tasks
- Drive sales and brand recognition for a single store location within a short-term digital campaign – despite geotargeting limited to the local audience only.
Realization
- Initially, the media strategy focused on reaching the local audience with information about the store’s promotional offers, driving traffic to encourage users to explore the available deals, and engaging high-intent users interested in ordering additional services, such as pizza. Throughout the campaign, performance was analysed in real time, allowing the media mix to be adjusted quickly. When some campaigns failed to generate enough data for the algorithms to work effectively due to the limited size of the local audience, the budget was redirected to better-performing channels. During the final stage of the campaign, the focus shifted to tools aimed at capturing existing demand, including search campaigns, local ads, and remarketing. This made it possible to reach users who were most likely to complete a purchase. This approach ensured the most efficient use of the budget within a limited geographic area and helped concentrate advertising efforts on audiences with the highest likelihood of conversion.
545К
ad impressions
+9.0%
increase in store revenue during the campaign period
+13.1%
growth in the store's share of chain sales – from 2.37% to 2.68%
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