To develop a script for a video that would attract the audience's attention and convey the main terms of the "Wake Up Card" campaign from UZCARD with an apartment draw.
Realization
We prepared a script for the video that in 30 seconds contains all the client's wishes: showing various operations, creative play on the idea of the campaign, the main conditions of participation and demonstration of the prize. We also brought the UZCARD card to life with the help of a life-size costume to make the video bright, cheerful and vital.