Dolphi
Our Task
- Increase knowledge for Dolphi’s new condom range
- Increase audience loyalty to the brand
- Research brand lift, determining the impact of digital advertising on knowledge and audience loyal
Realization
- Identified key audience segment for communication
- Developed media strategy to promote the product
- Developed media placement plan and chose optimal communication channels taking into account existing advertising limitations for “Condoms”
- Conducted a 6-month advertising campaign
- Optimized buy cost for all advertising tools, increasing reach and frequency of communication
- Conducted brand lift measurements of knowledge and product loyalty before and after the campaign
Result
- Reached over 2 million unique visitors (85% of target audience)
- Increased brand awareness by 8%
- Increased brand loyalty by 10%
- Increased brand sales by 13% (1 p.p.
+8%
brand awareness
+10%
brand loyalt
+13%
brand sales