RХ
Our Task
- Marketing and media analysis of the category
- Consumer analysis with insight research
- Identifying touchpoints that influence the choice of medication
- Developing a comprehensive communication and media strategy for brand promotion
- Developing a creative concept
- Media promotion of the brand across all media
- Working with doctors online
- Week-by-week analysis and recommendations
- ROPO-analysis (how media promotion impacts offline purchases)
Realization
