Our Task
  • Marketing and media analysis of the category
  • Consumer analysis with insight research
  • Identifying touchpoints that influence the choice of medication
  • Developing a comprehensive communication and media strategy for brand promotion
  • Developing a creative concept
  • Media promotion of the brand across all media
  • Working with doctors online
  • Week-by-week analysis and recommendations
  • ROPO-analysis (how media promotion impacts offline purchases)