Our Task
  • Communicating the chain’s benefits to the audience
  • Increasing awareness for the chain’s brand
  • Building an association “LotOk is a chain of grocery mini-markets near home”.
  • Increase audience trust in the chain
  • In addition to basic digital communication, local radio advertising was used
  • We picked an ideal split of radio stations
  • Calculated cost-effective placement plan
  • Developed a radio spot for placement
  • Conducted a 4-week campaign

As of March 2021:

  • The spot aired 449 times
  • 50%+ of the target audience reached
  • 9+ average contact frequency
  • Chain’s visitor numbers grew 7%
  • Chain loyalty increased10%
  • Number of potential customers who would not shop in the chain’s outlets decreased 5%
average contact frequency
target audience reached
visitor numbers