LotOk
Our Task
- Communicating the chain’s benefits to the audience
- Increasing awareness for the chain’s brand
- Building an association “LotOk is a chain of grocery mini-markets near home”.
- Increase audience trust in the chain
Realization
- In addition to basic digital communication, local radio advertising was used
- We picked an ideal split of radio stations
- Calculated cost-effective placement plan
- Developed a radio spot for placement
- Conducted a 4-week campaign
Result
As of March 2021:
- The spot aired 449 times
- 50%+ of the target audience reached
- 9+ average contact frequency
- Chain’s visitor numbers grew 7%
- Chain loyalty increased10%
- Number of potential customers who would not shop in the chain’s outlets decreased 5%
9+
average contact frequency
50%
target audience reached
7%
visitor numbers