Billerbeck
Our Task
- Promotion of the official distributor's online store
- Increasing site traffic
- Increasing online store sales
Realization
- Developed a conversion and media strategy to promote the brand
- Developed a communication strategy and creative materials to promote the brand
- Identified main product groups of the site that are driving sales
- Launched ads for product groups that had not previously been used for advertising
- Optimized the site to ease user's purchase journey
- Selected optimal media and conversion ads ratio to maximize sales
- Week-to-week optimization of advertising campaigns to increase website sales
- Monthly website optimization and SEO adjustment
Result
- 41% increase in website traffic in 2020
- 20% growth in transaction rates
- Doubled the brand’s sales in 2020 despite the crisis and the warm autumn-winter period
+41%
website traffic
+20%
transaction rates
х2
brand’s sales