Our Task
  • Promotion of the official distributor's online store
  • Increasing site traffic
  • Increasing online store sales
  • Developed a conversion and media strategy to promote the brand
  • Developed a communication strategy and creative materials to promote the brand
  • Identified main product groups of the site that are driving sales
  • Launched ads for product groups that had not previously been used for advertising
  • Optimized the site to ease user's purchase journey
  • Selected optimal media and conversion ads ratio to maximize sales
  • Week-to-week optimization of advertising campaigns to increase website sales
  • Monthly website optimization and SEO adjustment
  • 41% increase in website traffic in 2020
  • 20% growth in transaction rates
  • Doubled the brand’s sales in 2020 despite the crisis and the warm autumn-winter period
website traffic
transaction rates
brand’s sales