Art exhibition 12 symbols
Our Task
- To organize, during the quarantine, a 2-week virtual exhibition of paintings “12 Symbols and Meanings” representing 12 stars on the European Union flag
- To reveal the philosophical meaning of 12 universal symbols in art, such as point, circle, square, triangle, star, etc., using 60 paintings by 49 artists from Europe and Uzbekistan
Realization
- We created a 3-language web platform 12symbols.uz with the works of famous international and Uzbek artists
- Announced the exhibition through radio ads and PR materials
- Conducted a media campaign using digital and social media
- Engaged social media audience content and activations
Result
- 5+ million impressions for the event's prom ads
- 4+ million users reached
- 10+ thousand exhibition visitors
+ 5 000 000
event's prom ads
+4 000 000
users reached
+10 000
exhibition visitors