Our tasks
- To provide information about a wide range of medicines to the audience of two countries: Kazakhstan and Uzbekistan. Gather a potential audience, retain it with content and turn it into brand advocates.
Realization
- Developed a Telegram bot with separate communication for both the end user and complex narrow audiences of doctors, pharmacists, distributors, etc.
- Different types of content were used: from pleasant reminders to take vitamins and help with finding a drug in pharmacies to an extensive loyalty program.
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