-
Home
-
Projects
-
Olidetrim
- To communicate the benefits of vitamin D through the lens of a socially relevant brand initiative.
- A quest was launched in social networks, within the framework of which 6 teams with bloggers as captains, including a separate team with doctor captains, competed with each other for 5 weeks. The points earned by the teams during the tasks were subsequently equated to a charitable donation. One correct answer to the audience = one hryvnia of aid to the charity fund.
- Bloggers announced new tasks for the teams on a daily basis and motivated their subscribers to be as active as possible. For additional motivation of the teams, we summarized the results weekly and excluded the weakest team from the project.
- Throughout the project, we talked about vitamin D, its benefits and harms through riddles and project tasks.
140k
correct comments-answers