USAID
Our Task
- To support land reform in Ukraine, talk about its positive impact on the economy and reduce resistance from land share owners to the adoption of the Land Market Law
Realization
- Created project’s website where we explained the benefits of land reform and key provisions of the Land Market Law
- Created a number of social videos with famous people
- Posted news articles explaining the reform and the Land Market Law together with video spots across the country’s top news channels
- Posted news articles in the nation’s key agricultural media
- Created a number of infographics explaining the benefits of the reform
Result
- The emergence of positive momentum in discussion about the Land Market Law and its subsequent adoption