Our tasks
- Optimize conversion promo performance – reallocate advertising budget to more cost-effective categories and get more controlled and effective ROAS.
Realization
- Based on the results of analyzing the promotional campaigns, we segmented products and created separate advertising campaigns for different product categories by types of products and materials. We developed a strategy for distributing campaigns by average check and introduced flexible budget control for seasonal offers and premium segment.
+18%
ROAS growth
+6,53%
increase in CTR
+30%
revenue growth
+53%
increase in average check
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