Our tasks
- Develop a creative concept and produce advertising materials within a tight timeframe to launch a media campaign.
Realization
- We found a simple and effective visualization for the problem of dry eyes and irritation: cracked dry soil symbolizing physical discomfort, and the sea, which evokes associations with soothing and moisturizing. Without complex production, we made the creatives highly product-focused (the product appears in both the visuals and voiceover during the first and last seconds of the video), and we also highlighted the symptoms and the remedy, underscoring the clear link between problem and solution.
+5.0%
headroom lift based on Brand Lift study (Ad Recall) during Q4 2025 media campaign - indicating brand ad recall uplift vs. Google benchmark.
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