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SuperOptic
- To increase brand awareness and communicate the benefits of the brand through a short-term only-digital campaign lasting 8 weeks.
- Given the growing share of online sales in the OLV category, the YouTube campaign was reinforced with performance tools, which on the one hand influenced the growth of brand awareness and on the other hand boosted the share of online sales.
+3.2%
brand awareness lift
+14%
increase in online sales