Home
Projects
ЛотОК

ЛотОК

Client

ЛотОК

Service

digital media

Year

2020

Our tasks

Communicating the chain’s benefits to the audience.
Increasing awareness for the chain’s brand.
Building an association "LotOk is a chain of grocery mini-markets near home".
Increase audience trust in the chain.

Realization

In addition to basic digital communication, local radio advertising was used.
We picked an ideal split of radio stations.
Calculated cost-effective placement plan.
Developed a radio spot for placement.
Conducted a 4-week campaign.

Result

The spot aired 449 times.
50%+ of the target audience reached.
9+ average contact frequency.

Chain’s visitor numbers grew 7%.
Chain loyalty increased 10%.
Number of potential customers who would not shop in the chain’s outlets decreased 5%.

9+

average contact frequency

50%

target audience reached

+7%

visitor numbers

Leave a request