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                          - project launch.
 
                          - development of a communication concept.
 
                          - development of a visual identity.
 
                      
         
                 
        
              
          
                    
                        
                              - breaking down the communication concept into themes and content categories for Instagram.
 
                              - preparation of a content matrix.
 
                          
            
                              - development of a visual grid for Instagram.
 
                              - creation and writing of posts for social media.