To maintain the market share of the brand's children's SKU in the summer, when demand for vitamin D consumption is declining. At the same time, the main competitor actively cooperates with doctors and pharmacists whose recommendations influence the market.
Realization
With the help of properly selected communication (about the problems of vitamin D synthesis) and only-digital media support, we managed to keep the share of the children's SKU at the level of the high season.
~33%
average monthly coverage of the target audience
5.8
million advertising impressions
23-24%
retained market share during summer media support (during the high season of January-February 2023, the share was at 24-25%)