To develop a creative concept and media promo for Millennium's brand line – Very Peri. The communication component of the project is a balance of relevance and appropriateness of communication with a positive mood associated with the category of chocolate.
Realization
As part of the creative concept, we suggested that consumers should find reasons to be happy in difficult times and appreciate what they have more than ever before.
How can Millennium give this to consumers? A Very Peri moment is: a moment we want to remember; a moment that empowers us; a moment that makes us smile; a moment that evokes pride and confidence in the future.
Media support was provided by an OLV campaign on YouTube, IPTV and Meta platforms.
+70%
increase in sales 10'2023-3'2024 VS 10'2022-3'2023