Millennium
Our Task
  • Create new sales channel for the company
  • Forming a community of small wholesalers and providing them with a convenient tool for ordering products
  • Sales of promotional items
  • Checking demand for a new assortment
Realization
  • Created company’s online store
  • Developed and implemented a loyalty program
  • Combined advertising and e-commerce promotion tools in a promotional campaign to maximize sales through the site
  • Formed an effective media split to promote the company's online store
  • Optimized performance communication channels
  • Using the test and learn method, we adjusted the campaign on a weekly basis to maximize the number of sales with the optimal cost per lead
  • Every month we optimize the site and adjust SEO
Result
  • Formed a new cluster of consumers
  • Created a loyalty program for small wholesalers, which allowed to increase sales among this segment of customers
  • Built online sales funnels
  • December 15, 2019 – STOP-sales due to high volume of online orders
  • In 2020, the company added new product categories: mineral and sweet soft drinks, nuts and dried fruits, vitamins
  • Despite the COVID-19 pandemic, increased online store sales 4.5-fold over the last year
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online store sales