Increase brand awareness and drive audience loyalty with a media campaign for the launch of a new range of condoms and lubricants. Build the reach of the TV campaign into digital, increasing the frequency of contact with consumers.
Realization
As part of the development of the media promotion strategy, the main target consumer groups were identified and a media plan was developed with the selection of optimal coverage channels of communication, taking into account the restrictions on the display of advertising for the "Condoms" category. We took into account the peculiarities of content consumption in different media and adapted the main creative of advertising communication, which was designed for placement on TV, for placement in digital channels and achieving their highest performance.
2+
million unique users reached (85% of the total CA)