Our tasks
- Optimize the effectiveness of conversion promo – to increase the number of sales and the average check of purchases.
Realization
- Based on the results of the analysis of the conducted advertising campaigns, we optimized traffic by separating branded and cold traffic in performance campaigns and worked out product cards and feeds in Merchant Center: expanded attributes for products, personalized approaches to product selection (photos, features, sizes). We also tested the idea of launching local campaigns to increase traffic to the brand's offline stores, which had a positive impact on online sales – as a result of increased demand due to physical contact of customers with the product.
+24%
increase in revenue
+47%
increase in the number of purchases
+27%
increase in average check (AOV)
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