12 symbols

Client
12 symbols
Service
digital media, social media, web and SEO
Year
2020
Our tasks
  • To organize, during the quarantine, a 2-week virtual exhibition of paintings "12 Symbols and Meanings" representing 12 stars on the European Union flag.
  • To reveal the philosophical meaning of 12 universal symbols in art, such as point, circle, square, triangle, star, etc., using 60 paintings by 49 artists from Europe and Uzbekistan.
Realization
  • We created a 3-language web platform 12symbols.uz with the works of famous international and Uzbek artists.
  • Announced the exhibition through radio ads and PR materials.
  • Conducted a media campaign using digital and social media.
  • Engaged social media audience content and activations.
6,5+
million impressions for the event's prom ads
1,4+
million users reached
10+
thousand exhibition visitors
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