The study involved representatives of advertisers who are responsible for or influence the choice of agencies for their company. Most of them are top managers, marketing directors or other representatives of marketing departments. This year, 237 respondents from 179 companies took part in the survey.
As part of the survey, they were asked to name the agencies they would like to see as their partners in solving communication and media tasks. There were no restrictions on budget, network contracts, conflicts of business interests, or timeframes.
As a result of the survey, AMS agency was ranked 26th in the ranking of media agencies – full service media agencies that develop media strategies, planning, buying and other media tasks, including digital.
We are happy about this result because:
- In the 5 years of AMS's work, this is the first time we have been included in this rating.
- There are strong and cool agencies ahead of us that motivate us to do better.
We thank the UAC and Factum Group Ukraine for the research. We strive for higher.
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