The ranking was conducted across 8 categories:
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Media
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Performance
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Content Production
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Data & Analytics
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Strategic & Creative Solutions
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Influencer Marketing
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SMM
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Digital Development
The detailed methodology used for the ranking is available at this link!
“This year’s methodology has confidently taken several more steps towards greater transparency, with almost 95% of budgets verified. We also gained our first experience of a third-party review of the relevance of festival case entries and received recommendations from the Auditor on adapting the methodology for 2026. I sincerely thank all participants! Congratulations to the winners!” comments Anastasiia Baidachenko, CEO of IAB Ukraine.
The full ranking, including a detailed breakdown of scores, is available at this link!
IAB Ukraine expresses its sincere gratitude to information partner MGID UA for its support.
