Millennium
Our Task
- Create new sales channel for the company
- Forming a community of small wholesalers and providing them with a convenient tool for ordering products
- Sales of promotional items
- Checking demand for a new assortment
Realization
- Created company’s online store
- Developed and implemented a loyalty program
- Combined advertising and e-commerce promotion tools in a promotional campaign to maximize sales through the site
- Formed an effective media split to promote the company's online store
- Optimized performance communication channels
- Using the test and learn method, we adjusted the campaign on a weekly basis to maximize the number of sales with the optimal cost per lead
- Every month we optimize the site and adjust SEO
Result
- Formed a new cluster of consumers
- Created a loyalty program for small wholesalers, which allowed to increase sales among this segment of customers
- Built online sales funnels
- December 15, 2019 – STOP-sales due to high volume of online orders
- In 2020, the company added new product categories: mineral and sweet soft drinks, nuts and dried fruits, vitamins
- Despite the COVID-19 pandemic, increased online store sales 4.5-fold over the last year
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online store sales