Our tasks
- Boost brand awareness and drive demand in a highly competitive category, where 10+ direct competitors were actively advertising digitally during the holiday season, within a short-term 7-week campaign.
Realization
- Considering the high category clutter and advertising noise in November–December, our media planning focused on creating optimal media pressure and broadening the media mix to maximize audience reach. The strategy combined various YouTube formats with additional reach amplification through Meta platforms, OTT and placement on the audience-relevant portal nv.ua. Campaign effectiveness in delivering the advertising message was measured through a Brand Lift study. The results showed a +17.3% headroom brand lift, indicating a significant increase in ad recall after exposure to the brand’s advertising compared to Google benchmarks.
19.3M
ad impressions
68.8%
target audience reach
63.2%
conversion of consumption into loyalty during the campaign period (Kantar TNS MMI 2025/3), which is one of the highest rates in the category and indicates the high quality of the engaged audience
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