To increase brand awareness and drive sales through a short-term only-digital campaign lasting 4 weeks.
Realization
Media support for the brand was provided in two directions – OLV campaign in YouTube and on Meta platforms to increase brand knowledge was referred by performance tools, which stimulated the growth of online purchases of the drug. The campaign divided the target audience into cluster groups by age and media weight was allocated based on the consumer patterns of each group.
8.8
mln ad impressions
+2.6%
increase in SOM
+24%
brand sales, with demand for the category declining by 2% in the period (excluding Persen brand sales)