Our tasks
- Create an informational and product-focused website for Femibion that presents the range of dietary supplements for women at the stages of pregnancy planning, pregnancy, and breastfeeding, while helping users quickly find the most relevant product.
- In the maternity category, the website needed to combine expertise, care, and simplicity. The key challenge was to avoid overwhelming users with medical information while still providing enough guidance to build trust in the brand — and convert that trust into purchase intent through redirects to online pharmacies.
Realization
- We built the website as a seamless digital ecosystem for the brand – guiding users from useful content and product discovery to product selection and finding it at a pharmacy.
- We focused on three key areas: structure – organized content around the main stages: pregnancy planning, pregnancy, and breastfeeding; trust – combined product information, useful educational content, and a calm medical aesthetic without aggressive promotional messaging; user journey – designed intuitive navigation, product cards, and “Find in Pharmacy” CTAs to make the path from interest to action as simple as possible. The website was fully adapted for desktop, tablet, and mobile, maintaining complete product communication and a comfortable reading experience across all devices.
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