It is important for us not only to be an active participant in the digital market, but also to influence it. That's why AMS agency joined the non-profit organization IAB.Ukraine and joined the Influencer Marketing Committee. In 2021, the committee is working on creating a rating of Ukrainian bloggers and forming a blogger's code of ethics.
"Transparency of the digital advertising market and the development of clear industry standards are necessary conditions for the further development of the market. We understand the importance of this work and hope to be as useful as possible," commented Natalia Boyko, CEO of AMS agency.
