Vazifalarimiz
- To develop a creative concept that helps the Krako brand clearly stand out among competitors and communicate its core value to the target audience – the combination of practicality, comfort, and freedom for children’s self-expression.
Amalga oshirish
- In the updated creative concept, we moved away from positioning the brand around premium fabrics and compliance with quality standards, which previously justified the mid-range pricing of Krako products. Instead, the decision was made to focus on the practicality of the brand’s clothing.
- The core idea of the creative communication «PryhOdyag» (that means adventure wear) presents Krako as practical and modern clothing that supports children’s self-expression. High-quality fabrics and thoughtfully designed styles ensure freedom of movement and everyday comfort, while unique designs inspire children’s imagination. Krako clothing is created to make exploring the world both exciting and comfortable for kids.
+11.9%
headroom lift based on Brand Lift study (Ad Recall) during Q2 2024 media campaign - indicating brand ad recall uplift vs. Google benchmark.
Ariza qoldirish