Shabo
Our Task
- Provide media support for the rebranding of still wine range
- Increase traffic and sales in the brand's online store
- Increase knowledge and consumption of still wines by 10%
Realization
- Analyzed the audience of still wine consumers
- Prioritized the audience segment for communication
- Developed media strategy to promote a still wine range
- Adapted the creative concept to the requirements of digital promotion channels
- Conducted a 2-month media campaign
Result
- Over 3 million users reached
- 18% increase in brand awareness and sales among still wine consumers
- Over 20 thousand visitors to the site
- 31% increase in website sales for the still wine range
+3 000 000
users reached
+18%
brand awareness
+31%
website sales