Our Task
  • Provide media support for the rebranding of still wine range
  • Increase traffic and sales in the brand's online store
  • Increase knowledge and consumption of still wines by 10%
  • Analyzed the audience of still wine consumers
  • Prioritized the audience segment for communication
  • Developed media strategy to promote a still wine range
  • Adapted the creative concept to the requirements of digital promotion channels
  • Conducted a 2-month media campaign
  • Over 3 million users reached
  • 18% increase in brand awareness and sales among still wine consumers
  • Over 20 thousand visitors to the site
  • 31% increase in website sales for the still wine range
+3 000 000
users reached
brand awareness
website sales