Euz4Enviroment week
Our Task
- Develop an identity for the communication strategy for promoting the "Environment Week in Uzbekistan" (EUZ4ENVIRONMENT WEEK) within the framework of the Paris Agreement
- Promotion of EU-funded projects in Uzbekistan aimed at environmental protection (agriculture, water resources, waste management, etc. - 10 projects)
- Develop a contest activation as part of the global #BeTheWave Challenge with localization for residents of Uzbekistan, with the involvement of Influencers
- Quarantine Media Education on "How to Cover Environmental Topics Attractively with Multimedia Tools
Realization
- Conducted GDN, social media (FB, Instagram, Telegram) media campaign
- Created project videos (intro, challenge, final)
- PR campaign in key online media and Telegram channels implemented
- Developed contest mechanics of eco-challenge involving bloggers, created an AR-mask on Instagram, developed the branding of the prize fund as part of the activity
- An online master class on "How to present environmental topics attractively using multimedia tools" was held
Result
- Reached 2.5 million unique users
- Over 59K engagements
- Growth of subscribers of the EU Delegation's groups on Instagram, FB, and Telegram +530
- Coverage of 500K bloggers
2 500 000
unique users
+530
subscribers
+500 000
Coverage bloggers