Euz4Enviroment week
Our Task
  • Develop an identity for the communication strategy for promoting the "Environment Week in Uzbekistan" (EUZ4ENVIRONMENT WEEK) within the framework of the Paris Agreement
  • Promotion of EU-funded projects in Uzbekistan aimed at environmental protection (agriculture, water resources, waste management, etc. - 10 projects)
  • Develop a contest activation as part of the global #BeTheWave Challenge with localization for residents of Uzbekistan, with the involvement of Influencers
  • Quarantine Media Education on "How to Cover Environmental Topics Attractively with Multimedia Tools
  • Conducted GDN, social media (FB, Instagram, Telegram) media campaign
  • Created project videos (intro, challenge, final)
  • PR campaign in key online media and Telegram channels implemented
  • Developed contest mechanics of eco-challenge involving bloggers, created an AR-mask on Instagram, developed the branding of the prize fund as part of the activity
  • An online master class on "How to present environmental topics attractively using multimedia tools" was held
  • Reached 2.5 million unique users
  • Over 59K engagements
  • Growth of subscribers of the EU Delegation's groups on Instagram, FB, and Telegram +530
  • Coverage of 500K bloggers
2 500 000
unique users
+500 000
Coverage bloggers