There are two YouTube promotion strategies:
- Promotion of your own YouTube channel
- Promotion of your own brand through contextual advertising in YouTube
In the first case, we promote YouTube channel through social networks, press releases, paid promotion in the search engines and YouTube.
In the second case, we promote the video or the banner using YouTube contextual and media network. This is similar to what Google Adwords does, however, in this case we are not interested as much in clicks as in the percentage of those who have watched the video in full.
It is very important for the video to be beautiful, interesting and relevant to the user – in such a case, the number of video views will be much higher.