PPC (Pay per Click) promotion
This tool with the right approach to the advertising campaign brings very fast, and most importantly, effective results.
For any business, PPC can be configured in two ways:
- Contextual (search) marketing. It is the creation of relevant key queries based on which the Internet user sees either your site or the advertisement on the first places of search results. In such a way, you will bypass the competitors who have stronger SEO positions.
For each click of the user a certain amount is charged; it is defined by the advertising category popularity, keywords, placement time.
To get the most out of such promotion it is necessary to choose the right keywords, create the relevant interesting advertising headline as well as the text. It is also important that the landing page, i.e., the page the user hits against the ad, would be user-friendly and responsive to the user’s inquiry.
Such an advertising looks native to the search engine and inspires user confidence.