Technologies are evolving in the media advertising market; new tools for contact with the audience appear. The Internet is home to many alternatives in the form of channels, platforms, formats, technologies. This diversity allows us to gain more competitive advantages through quality rather than through discounts bargaining as other media used to do. Effective placement in the Internet really allows increasing visibility and loyalty, really generates sales and really allows achieving the goals set by the advertisers for the agency. With the right media planning, we will offer the communication channels that will be the best-selling ones for your product.