Today, the advertiser in the Internet has many tools to influence the quality and the operating speed: targeted ads, audience set-up, a variety of formats from video to different sizes of banners and creatives.

To achieve efficiency and advertising campaign goals in digital it is possible only with a well-developed strategy. And, such a strategy often becomes the basis of the entire marketing campaign since the Internet is not just another media channel, but a special environment that lives by its own laws and has rather more tools than just media channels. While developing the digital strategy we: