Remotiv
Our Task
- Providing media support for the new medication
- Identifying priority segments of the target audience
- Developing communication and creative strategy
- Building primary knowledge of the medication
- Motivating consumers to try out the medication for the first time
Realization
- Analyzed target audience of the category and competitors
- Singled out a priority segment of the target audience
- Developed promotional strategy for the first 6 months
- Developed media conversion funnel
- Developed creative concept and key communication messages
Result
- Reached 82% of the target audience
- Over 20,000 users interested in the product visited its webpage
- Gained a 3% market share in a highly clustered category during the first three months of communication
82%
target audience
+20 000
interested users
3%
market share