Our Task
  • Providing media support for the new medication
  • Identifying priority segments of the target audience
  • Developing communication and creative strategy
  • Building primary knowledge of the medication
  • Motivating consumers to try out the medication for the first time
  • Analyzed target audience of the category and competitors
  • Singled out a priority segment of the target audience
  • Developed promotional strategy for the first 6 months
  • Developed media conversion funnel
  • Developed creative concept and key communication messages
  • Reached 82% of the target audience
  • Over 20,000 users interested in the product visited its webpage
  • Gained a 3% market share in a highly clustered category during the first three months of communication
target audience
+20 000
interested users
market share